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As pet owners become more conscious of what they feed their dogs, raw dog food has gained significant attention. Many believe it offers a more natural,
biologically appropriate diet compared to processed kibble. However, concerns about safety, veterinary skepticism, and proper feeding methods often leave customers hesitant.
For pet retailers, this presents both a challenge and an opportunity. By
educating customers and addressing their concerns, retailers can position themselves as trusted experts while increasing sales.
Overcoming Veterinary Skepticism and Consumer Concerns
One of the biggest obstacles retailers face is consumer hesitation due to veterinary concerns. Organizations like the American Veterinary Medical Association (AVMA) and FDA advise against raw feeding due to potential risks of bacterial contamination and unbalanced nutrition.
Customers may ask:
● Is raw feeding safe for my dog?
● Why do some vets discourage it?
● How do I know I’m feeding a balanced raw diet?
To reassure customers, retailers should:
● Educate on sourcing and safety – High-quality raw dog food suppliers prioritize safe handling and proper nutritional balance.
● Explain proper food handling – Customers should store raw food properly, thaw it safely, and follow hygiene best practices.
● Provide science-backed resources – Share reputable studies, customer success stories, and expert opinions on raw feeding.
By addressing concerns head-on, retailers can instill confidence and guide customers toward making informed decisions.
Simplifying the 80-10-10 Rule for Customers
Many pet owners are intrigued by raw feeding but feel overwhelmed by
complex feeding formulas like the 80-10-10 rule. This formula ensures that raw meals contain:
● 80% muscle meat – Essential protein for muscle development.
● 10% bone – Natural calcium for strong bones and teeth.
● 10% secreting organs – Rich in vitamins and minerals for overall health.
Retailers can simplify raw feeding for customers by:
● Offering pre-portioned, balanced raw meals to remove the guesswork.
● Explaining that variety matters—rotating proteins provides a well-rounded nutrient profile.
● Providing feeding guides based on dog size, age, and activity level.
A well-informed customer is more likely to commit to raw feeding, leading to repeat business.
Differentiating High-Quality Raw Dog Food from Competitors
With growing demand, the raw pet food market is becoming increasingly
competitive. Retailers must differentiate their products to attract discerning customers.
Key factors to highlight when selling raw dog food:
● Ingredient quality – Emphasize human-grade meats, hormone-free sourcing, and lack of fillers or artificial preservatives.
● Transparency in sourcing – Customers want to know where their pet’s food comes from. Partnering with reputable suppliers boosts
credibility.
● Customization options – Some owners prefer pre-made raw meals, while others want DIY raw components. Providing both meets different customer needs.
Retailers who educate customers on these quality markers can build stronger trust and loyalty.
Boosting Sales Through Customer Education and Support
Retailers that actively educate their customers create stronger relationships and increase sales. Here’s how:
● Host in-store or online workshops – Teach pet owners how to transition their dogs to raw feeding safely.
● Provide feeding calculators – Help customers determine the right portions for their dog’s size and activity level.
● Offer trial packs – Give hesitant customers the chance to try raw feeding before committing to a full order.
● Create educational content – Blog posts, social media tips, and in-store brochures help reinforce key benefits.
The more support and guidance a retailer offers, the more likely customers are to trust and return for repeat purchases.
Turning Education into Sales
Selling raw dog food isn’t just about providing a product—it’s about
educating pet owners and building trust. By addressing common concerns, explaining raw feeding principles, and differentiating quality products,
retailers can increase customer confidence and sales.
For those looking for high-quality raw food options, raw dog food suppliers offer trusted solutions tailored for pet retailers and their customers.
